Anti-spam and secure newsletters in ChatRex Lite

ChatRex Lite contains built-in anti-spam mechanisms that help reduce the risk of blocking instant messenger accounts when sending messages from amoCRM.

Anti-spam is configured both at the channel level and in amoCRM automations (Digital Pipeline and Salesbot).

Why you need anti-spam

Messengers analyze the frequency of sending messages, the same texts, sudden bursts of activity and mass mailings of the same type.

ChatRex Lite anti-spam mechanisms allow:

• Send messages in a more “human” way;
• reduce the likelihood of blocking accounts;
• It is safe to use automatic mailings and triggers.

Channel-level anti-spam

Channel-level anti-spam is applied to all messages sent through this channel, both manually and automatically.

Where to tune in

Open the ChatRex Lite settings → Channels → Select the channel → tab Settings.

Available parameters

Delay between messages Allows you to pause between sending messages.

Random delay You can specify the time range in seconds. At each sending, the system selects a random value from a given range.

Maximum number of messages per day Limits the total number of messages sent through the channel per day. This helps to avoid sharp bursts of activity and exceeding the limits of messengers.

Time to start sending messages

Determines when ChatRex Lite will start sending automatically, taking into account the set daily limit. Select the time in hh:mm format. The default is 00:00.

Anti-spam in amoCRM automation

ChatRex Lite supports anti-spam mechanisms when automatically sending messages via Digital Pipeline and Salesbot.

In triggers, you can manage the logic of sending messages and include additional protection mechanisms.

Synonymization of messages

Synonymization allows you to automatically change the wording within a single message so that texts do not repeat verbatim.

Working principle:

• in the text of the message several variants of words or phrases are indicated;
• When sending ChatRex Lite randomly selects one of the options.

💡 Example Use synonymization to prevent repeated messages:

Hello! {Welcome to write |We are contacting you |We are writing to you } at your request.

It is recommended:

• use several variants of wording;
• Change keywords and phrases;
• Avoid completely identical text messages.

Alternative communications

In automation, you can set up to three alternative messages.

When sending ChatRex Lite:

• randomly selects one of these messages;
• This reduces text repetition and the load on anti-spam filters.

This mechanism is especially useful for mass mailings and heating up the base.

AmoCRM variables added via @ are supported mainly by alternative messages as well as synonymization.

Bypassing anti-spam filters

In triggers, the option “Bypassing anti-spam filters” is available.

It is recommended to use it:

• for service notifications;
• for important system messages;
• to respond to incoming customer requests.

It is not recommended to include anti-spam bypass for bulk and cold mailings.

Recommendations for safe distribution n

• Include delays and randomization;
• Use synonymization and alternative messages;
• Do not send a large amount of messages immediately after connecting the channel.
• Increase the limits gradually;
• Send mailings only to the relevant customer base.

Outcome

ChatRex Lite provides a complete set of anti-spam tools:

• delays and channel level limits;
• synonymization of messages;
• alternative texts;
• integration with Digital Pipeline and Salesbot.

This allows you to safely automate communication with customers and reduce the risk of blocking messengers.